They mention the marketing spend and will increase but they...

They mention the marketing spend and will increase but they havent mentioned how much they spent to get that $1M AUD in 60 days (which is impressive) but if they spent $500k to get that then it's still impressive as that's a 200% ROAS (return on advertising spend) but they have not explained this critical part of the equation. But that if they spent $1.1M to get that? And that's why they needed to raise more so they could invest heavily and hope to create a positive ROAS.

I would jump in to buy if they revealed the ad spend as that is the true indication of how well it's doing. Not explaining how much was spent on marketing is a worry to me.

The only other clarification I'd like to make a real informed purchase of shares is if that $1M is NET of the 30% store fees or GROSS including them. It's not clear in the release and leaves it open to interpretation. Because when I view our revenues in Itunes Connect and Google Play it always shows GROSS including sales taxes and before the 30%.

Trying to do my own research but only given 50% of the info is hard.