Especially when the SP avalanches downwards... But seriously given a lot of the market trades on emotion and assumption, it's great to see factual posts like this to solidify and validate fundamentals. Getting facts doesn't just come from announcements, but how the market works, especially in the FMCG space where there are certain patterns built into processes and procedures. It would be good to see examples of how P&G have rolled out their other products, that would help identify patterns of rollout. I know every contract is different, but examples and MLAs and Term Sheets would go a long way to building more understanding... at least to defeat assumptions and pure emotions.
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Especially when the SP avalanches downwards... But seriously...
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