The Acquisition of Global Therapeutics, whilst not as sexy as some other brands in the health and wellness space does make a lot of sense for MCP. It gives the an EBIT positive business and enables them to legitimately play in the health space. Blackmore never really developed this business as it would cannibalise their core Blackmores and Bioceuticals brands. Under MCP they will not be constrained in the categories that they develop products or the markets they sell. (eg they can easily go into Chemist Warehouse whereas Blackmores used these brands to expand their Health Food and Independent pharmacy channels
MCP Price at posting:
$1.17 Sentiment: Buy Disclosure: Held
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