My understanding when reading the announcement was that they were running the pilot program Nov/Dec and assess how it went in Jan/Feb. Since it’s a pilot study, if it goes well then they could look to target more groups/areas. Sounds like we get paid for how many people are reached.
I’ll never say no to a revenue top up. Not sure what margins this sort of program would run at, but I’m thinking it would be fairly healthy; especially if it’s run at scale.
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