Another high-quality test pony for the technology.
Cumulatively, all these real-world proof-of-concept trials - with Warner, Roadshow, Oklahoma State U, now MediaAMP - must have the FANGs of this world watching closely.
Linius and IBM are obviously supremely confident of the technology, offering it up for trialling to real centres of excellence in their respective fields ...so I think we should be too.
I'm still looking for the big take-out here.
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