Ann: Megabit Success, page-1832

JB, we're saying the same thing from different perspectives, end user always pays. When cost of groceries go up, the costs and profits are all factored in all the way down the line, and we will always pay the premium when go to the supermarket.

Exactly the same with your IT service, you will (sucking eggs I know) add in the cost and the profit of your service, you are not paying for any of the data centre costs, your customers are. But if there is a saving even poultry 2% cost saving YOY, will significantly increase profits and value of the business. And of course cost saving is only one metric