Ann: Megastar Marketing Program Yielding Strong Results, page-13

You were dead right Quinten!!


"Audience Acquisition"
"Utilising paid and unpaid social campaigns leveraging the first two streams to
draw in a massive audience that will experience, support and engage with the
amazing talent that will compete in the Megastar finals.
This activity will not commence in earnest until the week prior to the
commencement of finals on 2 December 2017. This is the activity that is
expected to generate significant App downloads and audience engagement."