Ann: Megastar Marketing Program Yielding Strong Results, page-25

No because the first paragraph says it is planned to peak in 2-3 weeks time which is early Nov. The second paragraph also aligns This activity will not commence in earnest (peak, intense?) until the week prior to the commencement of finals .

I think the date is an error - should have been first week of Nov, not first week of December. If they start user downloads in first week of December and the grand finale being 14th of December it's too late!