Not sure it is cutting and restructuring of the business that is...

Not sure it is cutting and restructuring of the business that is needed as the model/operations appears ok given that it funds itself, no debt, produces innovation, etc. What is needed is a broader promotion of the business externally and clear messages to highlight it to users. The message to consumers is to use its free service and stop paying others for what OTH gives for free and then keep selling this consumer led data rich portal to the businesses. A CEO that can form broader relationships with other businesses and get the message across to investors will be good. Next 12 months will be interesting and credit to Fredericks for building up the business to this point - given his share holding he too will eventually benefit.