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Ann: MIGGSTER achieves 3 million pre-registrations milestone, page-127

  1. 7,655 Posts.
    lightbulb Created with Sketch. 1990
    Well the only history we have for this is that they got 25,000 subscribers from MTN which has 29M subscribers in their database.

    https://hotcopper.com.au/data/attachments/2572/2572234-84c86337b2eb0f56c18dd8a5c9fd7d2b.jpg
    Which would equal 0.086% of their database converted to subscribers but they weren't preregistered.

    They also did marketing where they were targeting 10M impressions which would be a 0.25% conversion but again not preregistrations.

    However they have never done a pre-register before so realistically you can use anything - given the majority of the pre-registrations are crowd1 members as it only just went public you would have to think 95%+ would sign up as it makes it hard to sell something when you don't subscribe. In a way the lower number would be 50% as I feel 10% isn't trying when you have a captivated audience that is going to be trying to sell the product that they should be a subscriber.

    Usual disclaimer... IMO... DYOR.... Not financial advice..... etc etc...
 
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