What's the cost then or the cost you are working out from? As...

What's the cost then or the cost you are working out from? As you are calculating it as less than 150k to get 3M+ from 9M, which seems rather low when comparing to MTN Arena and after cost share received from there.

Interesting that only approx. 1/4 of the subscribers have actually played a game in the last month, as long as they pay really who cares I guess but seems rather low I would of suspected something in the 70-80% tbh would mean the platform/games are actually of interest.

However good to see more data bit surprised to see China so far up which and Africa only 10% - I would of thought more. 15 minute average gaming length seems decent for a social game - e.g. people on the bus, waiting for an appointment, on the toilet?