Ann: Mobile Embrace Acquires Eggmobi, page-9

lol....if there is one area of the MBE business that is going great guns its is advertising - revenue likely to be up between 50% to 75% from last year, and it is going to contribute a meaningful profit contribution this year. Advertising earnings are definitely not faltering!!!

However, it is labour intensive - you need the creative staff. A cheap acquisition (at 2x EBIT) adds to scale and resources / personnel (and customer base) in a low risk manner.

On the other hand, mobile products is where the real risk to MBE's earnings now lie - not advertising. But unlike advertising, the products are scalable , and thus an acquisition would make less sense here. MBE are relying on content partners and their Vietnam developers here.