Ann: Mogul partners with Microsoft to deliver the AoE II Asia Cup, page-47

"Mogul’s product development team have collaborated with Microsoft to develop an integrated
automated match resulting system that will significantly reduce administration costs for Microsoft and
Mogul, as well as result in a better experience for gamers.

Mogul will work in partnership with Microsoft for the launch of the Branded Hub and hosting of the
AoE II Asia Cup across participating markets in addition to a share of any ad sponsor revenue that
may be earned from the Branded Hub or the AoE Asia Cup."

Exciting news, couple of questions...
1. How did companies previously manage 'match results' and how does Mogul significantly reduce the administration? Was it done manually? Any idea on how much these significant savings are? Must be decent if Microsoft will throw 70,000 at it.
2. Any idea on ad sponsor revenue for a tournament like this? Any precedents?
3. Are Mogul already offering advertising on other Branded Hubs? Or is this a move into that space?

Really appreciate people's thoughts on this.