Ann: Mogul to Run Tournaments for Rewired Fest Powered by Walmart, page-47

So, after hearing that, it seems the following has happened.

1. Major shift in focus: to get revenue.
There has been a major shift in what Mogul is focusing on. Focus on big brands (shifted from players and subscription based). This changes all of things that have been done; Mobile app focus, SEAsia focus. Mobiel player experience focus. This big shift has taken a lot of effort (the past 3-4 months) to steer the ship into Big brand focus. This is focused on where the revenue is at.

2. Early-initial engagements with big brands. The Kelloggs thing has led to ReWired, which will lead to more. Working with big brands can take 12 months (6 months at best).

Overall it means - extension in time-frame. It seems we are in a similar position to where we were in Dec 2020. This is not to disparage or suggest that nothing has been done. This is the reality of changing focus toward a different revenue model. Having said that, most of what is talked about lies before us. This means we really need to reset expectations toward another 6- 9 months to see some big Anns. It seems clear that the majority of action and possible changes weigh a lot of Rubinelli and whether he can execute. I am hanging around for another 6 months min, perhaps longer. Next few webinars and quarters will be pivotal.

DYOR and all that.