Their presentation is somewhat optimistic and overstated and...

Their presentation is somewhat optimistic and overstated and it's accuracy on figures and traffic is questionable.
For example on Tagroom for example, it claims 3 million visitors a month and 60% of them female, which it suggests is a good thing.
However, Alexa figures which are certified by Moko themselves show that it has a Alexa rank of over 200,000 in the USA and that suggests traffic well less than 1 million a month unique visitors and it shows the a demography of mostly males, not females.
I notice that apart from Alexa, they also use Google analytics and comscore to track their traffic, so there are no excuses for inaccurate reporting.