LIFX Announces Black Friday/Cyber Monday Weekend Sales Growth in U.S., Australia and Europe
SUMMARY
LIFX Australia has seen its most successful Black Friday/Cyber Monday (“BFCM” sales period, with unit sell-through growth of 79% over 2020, and 23% over 2019
BFCM holiday sales in the U.S. were up slightly (up 1%) on a unit sell-through basis, but this is a strong result given promotional discounting was materially cut back from prior years, yielding greater net contribution margins to the business
Amazon US sales were particularly strong, with LIFX’s top three promoted SKUs growing 26% in November versus Amazon Prime Day month; LIFX Clean was a strong performer with sell-through growth of 116% in BFCM over Amazon Prime Day
Amazon Europe November sales were up 22% over 2019 (the last comparable period), a healthy start to the European holiday sales period which culminates in Boxing Day and New Year sales at the end of the month
LIFX’s online retail channels grew BFCM holiday weekend revenue 412% year over year in Australia, and 242% year over year in the U.S.
BUD Price at posting:
1.2¢ Sentiment: Hold Disclosure: Held
sales period, with unit sell-through growth of 79% over 2020, and 23% over 2019
