A great examples of user generated content campaigns is below.
Which frame looks best?
Not many companies in Australia doing UGC campaigns yet?
MOO / ShareRoot definitely needs a sales Rep based in Australia. IMO.
#WarbyHomeTryOn campaign
Warby Parker decided to take the clever approach of integrating user-generated content into the purchasing process when they introduced their Home Try-On service in 2012. The free service ships five pairs to a person’s home to try on for five days, where they are encouraged to take pictures of themselves with the different glasses on and share it to their social accounts with the hashtag #WarbyHomeTryOn.
The service is a win for both the consumer and Warby Parker: the consumer gets valuable feedback from their social network on which look they prefer and the brand gets more exposure on social media, free advertising of their products, and a potential customer that is that much closer to purchasing.
