See-through swimwear taking global markets by storm
05:20, Wednesday, 4 August 2004
Sydney - Tuesday - August 3: (RWE)/PRWEB - A growing number of
women are becoming willing to bare all when it comes to swimwear today.
Their interest in the skimpiest, see-through designs has helped
one manufacturer find a niche market that appears to be gaining steam.
Dangerous Curves Swimwear, a four-year old Internet-based
retailer in California has seen sales skyrocket over the last 2 years
since the company began selling a line of totally see-through bikinis.
With the most miniscule thong bottoms and tops that are often
just a whisper of fabric, the suits are some of the most revealing in
the industry.
Although they do offer a Brazilian line with slightly more
coverage for at least a portion of the body, It's interest in the
Exotic and Thong collections that are making waves around the world.
The company has fast become the retailer of choice for
countless models, swimwear photographers and those in the entertainment
industry.
And even though Dangerous Curves' designs have appeared in
numerous national magazines and calendars over the past 3 years, it's
the growing consumer market that's making entrepreneurial dreams a
reality for company owner Larry Garman.
For the first quarter of 2004, Dangerous Curves saw an increase
of over 65 per cent in worldwide sales.
In the U.S market alone, sales showed a 35% jump from 2003.
"There was a noticeable increase in activity from the southern
and eastern states.
"Texas, Florida & New York were leading the country in sales
during the early winter months," said Garman.
"Exhibitionism is definitely a growing fashion trend, but it's
not just here in the US, it's worldwide.
"Our see through bikinis are outselling all of our other suits
at about 5 to 1."
"Although g-strings & thongs are illegal to wear on many
beaches in the US, apparently the law isn't stopping anyone.
"Women are constantly emailing us about how they love the
attention they get when they wear one of our sheer bikinis to the
beach," Garman says.
"I think the massive advertising of videos like 'Girls Gone
Wild', and the media coverage of Spring Break antics on cable
television has helped to bring a mainstream acceptance to public
nudity.
"Not only does Dangerous Curves ignore the fashion trends in
the mainstream swimwear market, it also scrapped the traditional
swimsuit season.
"On the net, we're dealing with a global market where it's
always summer somewhere," Garman points out.
"As sales in the U.S. begin to decline in mid September, places
like Australia and those South of the equator are just moving into
their spring & summer seasons.
So there's really no lull or down time for us, we just see a
geographical shift in where our products are being shipped from month
to month, " Garman declared.
Along with a year round consumer market also comes a different
approach to manufacturing for this bikini retailer.
"With most conventional swimwear companies, once you've seen
their spring & summer catalogs, you've seen all their merchandise for the
year," Garman notes.
"We have to continue introducing new merchandise all year long
to keep up with the changing seasons around the world.
"We do try to keep manufacturing our hottest selling items, but
repeat visitors to our website will notice new styles and fabrics
coming and going throughout the year."
Garman says that with each new design, they're getting smaller
and more transparent.
So how small can they go?
Dangerous Curves is destined to find out.
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