Dear Mr Tuna,
Young living had a binding offer to QIN. If QIN went under then there would no longer be a binding offtake. Young living, (and I suspect a few other customers) could have waited for the coy to go belly up, actually if they withheld long enough they could of helped cause it.
So at this point in QIN's recent history, cashflow is king, Young Livings sale is important because it means that QIN may still live and customers can not expect free/super cheap products from an administrator.
I expect that customers that were waiting on the fence will now commit to purchases, albeit at a price similar to Young Livings (adjusted for volume).
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Ann: More than $11 million secured in accelerated sales program, page-64
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