Ann: MoU Agreement signed with Blue Power Group, page-47

Reputation damage not why the big 4 avoid the small fry, rates are. Usually companies like SAS cannot affort KPMG rates when they can get just fine representation elsewhere. KPMG is an audit brand that brings heft to an investment conversation (the tech nightmares of the last year did not have big four auditors).

So either KPMG are handing out some charity, SAS have some magic auditor money, or KPMG see some promise here that makes this "charity case" worthwhile against the hundreds of other charity cases that the big four see every year.

To be clear, I'm not doing some mind-numbing appeal to authority over the auditor. I'm just saying that I take it as a heartening data point.