Why did the mothers want to buy foreign milk formula in the first place?
There is a big difference between wine and Milk Formula.
A2M, bought in Australia for $33 a can are sold for $100 a pop via daigou shipping directly to the user. When come to clean food for babies, the Chinese is more than willing to pay.
The announcements also states that the company is "positioned as a premium product targeting China’s lower-tier cities."
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(20min delay)