Given the R&D amount invested is north of USD$6.7M, using the...

Given the R&D amount invested is north of USD$6.7M, using the cost approach we can assume that these patents collectively would be valued at the very least around that mark. Will be interesting to see what the valuations come in at.
@shaykey you make a good point around talent discovery – this would be a big barrier to entry for other companies thinking of replicating what MSM have created not to mention the platform itself. For those that were skeptical why RIVA signed on with MSM, it’s becoming clearer by the day.

• Use of the “interactive media platform” MSM have created
• Discovery of talent by “utilizing machine learning methodologies” across a variety of platforms
• Analysis of true reach of social media influencers

This is their competitive advantage… They are building a beast!
It’s only a matter of time until details around the HOA are announced for India. Exciting times ahead I must say, this is only the beginning!