Ann: MUA delivers record start to second half 2018, page-2

20 September 2018
Mitula Group delivers record start to second half 2018
The Mitula Group Limited (“Mitula Group” or “Company” (ASX: MUA), a leading global classifieds
group, is pleased to report it has continued its strong performance in the first half of the 2018 financial
year with a record start to the second half.
Key highlights:
• Revenue1 of AUD 8.5 million for July and August 2018, an increase of 56 percent over the
same period in 2017 – all driven by organic growth;
• Record monthly revenue of AUD 4.4 million in July 2018, up 62.6 percent over July 2017;
• Year to date revenue of AUD 29.8 million, an increase of 40.7 percent over the same period
last year; and
• Record visitation to the Company’s sites in both July and August 2018, with 93.1 million visits
in August alone.
The Mitula Group delivered record monthly revenue of AUD 4.4 million in July and total revenue for
July and August of AUD 8.5 million – an increase of 56 percent over July and August 2017.
As at the end of August 2018, on a year to date basis, the Company had generated AUD 29.8 million
in revenue, an increase of 40.7 percent over the same period last year.
There was a record 93.1 million visits to the Company’s network of sites during August 2018, an
increase of 26 percent over August 2017. This follows 91.2 million visits in July 2018. This was
particularly impressive as August is the traditional summer vacation period in Europe.
Gonzalo del Pozo, CEO of the Mitula Group, commented: “We are extremely pleased with the
continued strong performance of the Company as we enter the second half of 2018.
“The strong growth in revenue is a result of the continued implementation of our ‘Closer to the
Transaction’ strategy whereby we are focusing on extracting more value from each visit rather than
just relying on increasing the number of visits. While July was a record revenue month, revenue was
slightly less in August versus July due to the traditional northern hemisphere summer vacation period.
“We have also seen continued strong growth in visits both July and then August being record traffic​

months to the Mitula Group of sites.”