I spent nearly 15 years in senior retail management (until I...

I spent nearly 15 years in senior retail management (until I changed careers some time ago) and can also see its potential.
Imagine the likes of Woolworths & co adopting this for their pick and home delivery offer.
& then the potential to scale overseas into much bigger markets and economies.

The present way to shop online is painful and a dull experience.
Imagine being able to effectively walk down the aisles and shop like you were in the store, but in the virtual world.
You could pick up products, read the labels as you would being in store.
It won't be for everyone, but you can see it being adopted and very relevant in the future.
Not only does it give shoppers an improved experience from the comfort of their own home, but the analytics it can provide to the business to track consumer movements around the store, where they look on the shelf, what they identify with etc, you can never get from shoppers physically in the store.

100% all of this is the future and we will look back and be glad we took the chance.... I'm just getting a little impatient (I'm sure others are too) and ultimately the negative impact its having on my current investment(s)..... no-one wants to be holding assets in the red.