Doesn’t cut it for me . Probably part at least of thecost problem is lack of volume. Pulling out of Europe just as the entry market France was starting to build volume was knee jerk in my opinion and to build a new market for the green whistle as we know from Australia takes time. I believe money spent on sales effort would have been better than money on consultants for strategic review and all the new Head Office admin people.
The device is outdated and they stopped development on the new Selfie device. If the current devise is considered expensive then surely putting up prices on an outdated design doesn’t help build an in market success.
US is the biggest market in the world with strong advocates in emergency services and we are walking away.
it just seems like a shambles to me . Lots of questions to be answered.
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