Ann: MX1 - Strategy Refresh Presentation, page-17

All nice to wait till the Argus is "perfected" but in a commercial world companies release products when they are commercially acceptable. Apple didn't say we will hold up releasing the iphone till it's perfect. They release iphone 1,2,3 ....14 as the technology evolves. They release software updates as they are made. They don't wait till the software is perfect. I think they are using the "fake it till you make it" and are always on the backfoot because they aren't being completely honest. I refer to my previous example where the messaging hasn't changed for 5 quarters in reference to an immanent product being released commercially.