They can bring out as many Bells and Whistles as they want but...

They can bring out as many Bells and Whistles as they want but at the end of the day if Hello Fresh cant even make money out of this service how will MBX!!!

With interest rates and cost of living rising, the millenials who are the main users of this service will be tightening their belts and start going to supermarkets and cooking for themselves. This is a luxury purchase.

Another lesson learnt on my part, why invest in companies that will never make a profit!! Sentiment is HOLD simply because one can't SELL.

A Shell is worth 3-4 times this. I think its time to sell this off and vend a new project into this, there clearly is no way this will re-rate.