Ann: MYD Commentary on H1 FY21 Results, page-35

I'm an accountant as well, but you need to look past achieving profitability and concentrate on revenue growth and market penetration with these growth businesses.. The market doesn't get excited by solid profit and small growth, just look at BNPL.

The key is to spend big and gain market share/brand image. Once that is achieved, you can cut back the spending and you have the name/customers that follow. The key is executing the growth/spending correctly.

$300M may seem like a large market cap for this business, but that will be bugger all if they can capture the market.