The part of the 22 million were used to create android and ios...

The part of the 22 million were used to create android and ios apps, thats an one time investment. Secondly 4.9 million were invested in private lable which has already generated 8.8 million in revenue. Substantial portion is still available for continous marketing, there has been an rebranding recently.

assuming similar growth and excluding marketing expense, coming years will deliver very high EBITDA.

Being a new player marketing is vital.

anyother reason why there is so much emphasis on the 22 million spent on marketing