The drugs just purchased were sold in a bundle by the companies sales force to drs and large practices. Most likely many will be new to current MYX sales force. I think they had 16,000 prescribers. Perhaps 7000 could become immediate NEXTSTELLIS prescribers to the women who don’t use this product. They also mention how HCP would rather see sales reps with a complete set of “remedies/solutions”, which is what myx found with dermatology. I would really like more communication from head office, outlining reasons and synergies and setting out the sales model they are implementing.
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Ann: MYX signs license agreement for women's health products, page-94
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