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ATM
31/03/2014 08:30
NAME
REL: 0830 HRS A2 Corporation Limited
NAME: ATM: The a2 Milk Company
31 March 2014
The a2 Milk Company(TM)
The Board of A2 Corporation has resolved to change the name of the company to
The a2 Milk Company Limited effective from 8 April 2014.
The Company will continue to trade on the NZX with the existing ticker code
'ATM'. In addition to this change, the key operating subsidiaries across all
markets will also change such that all trading will be unified under one
common trading name.
Managing Director Geoffrey Babidge said the new name instantly and
consistently describes our values and mission, in a way that the current
trading names do not.
"This may appear like just a name change. For The a2 Milk Company(TM), it
reflects our journey from early research and entrepreneurial pioneers in New
Zealand to a unified global identity, focussed on our mission to make the
extraordinary benefits of A2 dairy milk understood and available to all," Mr
Babidge says.
"The a2 Milk Company(TM) unifies our global a2(TM) family. We are bringing
together consumers, employees, dairy farmers, investors and the many
independent commercial, health care and academic partnerships the Company is
involved with around the world. This new company identity demonstrates our
commitment to knowledge, rigour, quality and care in everything we do."
Whilst the name of the business is changing, a2(TM) milk products remain
unchanged. The a2 Milk Company(TM) retains its unwavering commitment to
producing only A2 milk products, with the unique benefits and health outcomes
they offer to many.
a2(TM) milk is the fastest growing major milk brand in Australia. It has
achieved over eight per cent market share and is helping drive greater milk
consumption by bringing people back to dairy. Today a2(TM) milk products are
also available in the UK, New Zealand and China across a number of forms
including liquid milk, yoghurt, fresh cream and infant formula. Recently, the
Company announced the United States as the next priority market where a2(TM)
milk will most likely be launched.
For further information:
Geoffrey Babidge
Managing Director and CEO - The a2 Milk Company Limited
+61 (0)2 9697 7000
[email protected]
Susan Massasso
Chief Marketing Officer - The a2 Milk Company Limited
+61 (0)2 9697 7000
[email protected]
End CA:00248885 For:ATM Type:NAME Time:2014-03-31 08:30:09
