The concept of the nasal balm is very good, but the problem is...

The concept of the nasal balm is very good, but the problem is that it would only appeal to the self conscientious consumer willing to protect themselves from COVID. The reality is that even if it was better than a face mask you still can't walk onto a plane and state you're wearing a nasal balm. People wouldn't wear face masks to save themselves if regulators didn't threaten them with fines - at least not in Australia or other western nations. In Asian nations it is more common to wear face masks if you are unwell, and the Asian market might embrace the nasal balm concept more. It will be interesting to see how it goes.

I was hoping they would get TGA approval before releasing the products because the effectiveness against COVID on the label would have been a major boost, especially for workplaces where employers can provide it for workers. The video does strongly imply it's effective against COVID. Let's see what they can do with it.