Hey tprchris,
NEA will capitalise most if not all of their US capture costs as per appropriate accounting policies. So expect reported profit to increase.
Personally, If someone said to me they could capture US$30-50m in revenue after a 2 year outlay of $16m, I'd jump all over it - (and much more cost effective than their cost to attain same level of income here in Aust).
The Aust market is now set to attain their target of $30-50m within only 14 months (and I still believe it'll be to the high side of this). So now is the right time with the right balance sheet and cash flow to make the 2 year commitment/investment to double our revenue into a much bigger market..
This crew have not missed a target in the past 2 years; its the right commitment and they will report against it and there's no evidence on the table to suggest they wont make it.
I wouldn't be at all surprised if we start hearing the initial moves into Europe within the next 6 months.
Cheers,
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