OPbviously they are talented people, but yes, the ipro is a...

OPbviously they are talented people, but yes, the ipro is a black mark and did make them look like amateurs. You are 100% correct. I am flabbergasted that they have decided to disrupt Amazon, Harvey Norman and Ikea before consolidating and showing at least a 5 x winner. Some of these positions they have held for 5 years now. For late stage expansion companies they should be exiting or have received glorious take out offers by now. I leave you with this gobblygook on today's announcement

Brosa uses a suite of proprietary e-commerce technologies to create a unique customer buying experience, disrupting the notoriously slow-moving AUD$13 billion traditional furniture retail industry. Leading edge, in-house product design utilises a combination of consumer preference data derived from purchasing behaviour and human curation, to create tailored design-led products and matching recommendations which add value beyond the traditional online retail model. Bailador’s investment in Brosa further diversifies the fund’s portfolio adding exposure to an innovative business-to-consumer digital disruptor in retail. Andrea Kowalski, Principal at Bailador, said: “Technology shifts are dramatically changing consumer expectations in retail. The furniture sector has been slow to effectively address a large and growing cohort of online consumers. This has created an enormous opportunity for Brosa.