I’m very confused ref the Starlink hype, there are a number of...

I’m very confused ref the Starlink hype, there are a number of resellers and I just went to buy it myself and was pointed to their own website to pay 199 for the equipment, 139 for the service and it included a secure router. I cant understand what is going on, Starlink is sold through lots of channels in Australia, across all business segments. If Net is now embedded in the Starlink router that’s a different ball game, however I heard they have taken a US based solution. It would be good to get more info