From the article above ... YEAH !
These heart health metrics aren’t standard metrics that health care professionals measure and are not used to diagnose heart disease. Rather, they’re trademarked terms for heart health metrics. These trademarks (ArtyAge, eCAP, HSX, TruHR, etc.) are held by a company called AtCor Medical Inc., which is a subsidiary of the Australian medical devices company CardieX. On September 24, 2020, the company announced that it had entered a commercial partnership with Mobvoi to jointly launch a smartwatch with heart and arterial health management features. At the time, they said this smartwatch was targeted for release in Q1 2021 and will “be the first in the world to feature Heart Stress, Arterial Age, Exercise Capacity (eCAP) and Arty Score.” In a financial report (PDF warning) they disclosed on October 2, 2020, CardieX stated that the company “is also developing active community and AI-powered health coaching services for the new device” and that “the smartwatch will be marketed with a CardieX trademarked Health360 premium subscription service, which includes a three-month free trial.” The report notes that Mobvoi doesn’t have exclusivity on the company’s tech and that CardieX is free to license it to other device makers.
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