Yep. Particularly when they have a crack themselves and realise...

Yep. Particularly when they have a crack themselves and realise why it's taken 20 odd years for us to get there.
Nothing like FDA approval. This is why Craig has been banging on about FDA for ConneQt devices. If Apple want to get serious about health they need to start following medical device due process ... good luck pulling this together, clinical trials etc. etc ... so they have a launch in late-2022. If they don't and GTM without FDA they will be entering the market behind our technology.

As you say, there is another option for them.