Prizma target market is the 30 - 50 year olds as they are the age group that will adopt the technology and embrace it the fastest. The other area is what you touch on and that is people that already have a medical issue.
In China alone ,the up take will be huge with that age group to look after their own health but to also monitor their parents health. Remember, seeing a doctor in China is a long process and expensive and most go straight to a hospital . China govt wants GMV and their products to help bring down the never ending high medical cost associated with the country population.
You just have to look at a non medical product like fitbit to see how much people want to manage their own health.
Hygea will be selling the Prizma and leasing them out. The potential for the prizma in an open market is endless when you look at the various area it will attract buyers.
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