Sorry but that seems to me to be a pitch that falls flat by...

Sorry but that seems to me to be a pitch that falls flat by being far too technical, too dense. Not exactly sure what the message was intended to be but whatever it was I didn't get it. And any punch they had, to do with testing for nickel and diamonds, is lost by saying the work they've done has produced "encouraging results". WTF does that mean? Did they find anything, if so, where, how much, for who? What are the next steps?

I see the MD, Richard Taylor, is the sole media contact. Must have watched a couple of episodes of Madmen and reckons it can't be that hard. I suggest that going on the last couple of announcements they should probably have a chat with an actual spin doctor. Surely it couldn't hurt.