"Advanced visual voicemail App and its associated cloud service...

"Advanced visual voicemail App and its associated cloud service – World Voicemail – offered as “bolt-on” value-added service for Telcos (wholesale partnerships) and for direct consumer download (App Store, retail) and use in 90 countries"

Doesn't target these big bank deals, or Unis or anything else rumoured. It adds no value to the current sales pipeline NOR were pursuing. It's just another stab in the dark. Their apps weren't selling so they built another one.

If the primary focus here is consumers then it's easy to track app downloads/grossing revenue and determine whether this was worth the money spent developing it. My guess is it won't be, but in a few months I'll probably have the data to back it up.