The Zip comparison is simply.
- Build an app in a crowded market, unique point of difference. No one else does it.
- Lots of excitement, huge potential. Lots of interest. Huge share price rally.
- App released, everyone excited. Downloads commence, price goes up.
- Downloads keep coming, company keeps announcing each milestone revenue comes in.
- More downloads but revenue not growing any faster.
- Questions about customer acquisition cost. Marketing spend vs revenue.
- Company changes reporting period and metrics. Keeps announcing large download milestones.
- A quarterly is released. Reality hits.
- Share price drops significantly.
- Company is still on track, continues on. Nothings changed.
- Keep announcing positive things, more downloads, more features, future plans.
- Share price just doesn't budge.
- Go back to 11.
This is the story of ZIP, its a tad ahead of nor in terms of when it started but there are a few similarities.
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