"With over eighty percent of our audience currently using iPhones and iPads, we naturally released World Phone and Work Phone on the iSO platform first."
All this means is that their original target demographic were considered to be users of Apple devices more so than devices with Android operating systems. This statement has no bearing on the fact that, on a global basis (and not just on their target demographic basis) Android has >65% market share of OSs running on mobile devices.
Ann: Norwood Penetrates North American and European Markets, page-234
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