Significant revenues now flowing from developed markets – 60% of revenues in the past week coming from European and North American iTunes account holders.
o World Phone annualised revenue run rate increased to more than A$900,000 p.a., a 20% increase in the past week, and from a base of zero in just the three months since launching on 31 July 2015.
o World Phone downloads now exceed 700,000 worldwide, also up by 20% in the last week and again from a standing start just three months ago.
o Average acquisition cost per user are declining, achieving advertising costs per download well below $1 over the last week.
o Extensive internal digital marketing knowledge base now built up to support the World Phone launch on Android.
Ann: Norwood Penetrates North American and European Markets, page-4
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