Ann: Norwood Signs Contract with US-based Investment Bank, page-69

Your questioning is fully valid. Usually, Google, Apple, FB etc all make money out of capturing private data to then able to resell it on in different ways and what our govt and other governments I presume want some of the data for themselves for national security reasons but not for others to use terming it as private. So in comes NOR and others, I presume with business solutions which might not suit Apple. So what next? Can NOR work outside the Apple App Store system? I'd say yes because it did not work so well last time as I recall. Cost money without great results. Let's just continue on the B2B model I think and use the Apple store for the parts which don't annoy it... if im understanding all this correctly.