It's good news to be sure. But let's get realistic, it's not revenue.
They have signed a deal to place an advertising campaign. Presumably there are no up front costs and RAC get a cut from customers who do sign up.
The market isn't going to cheer too loudly for placing an ad. I'd be very wary of Norwoods revenue expectations from running the campaign, they have been found wanting in the past. Plus I'm not sure we've seen any evidence that Worldphone has a profit margin.
"NEWS: RAC buy $400,000 of Worldphone credits for onselling to their customers."
Now that's a price sensitive notice to the ASX. Getting a bit tired of Norwood using ASX announcements as marketing.
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It's good news to be sure. But let's get realistic, it's not...
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