Ann: Norwood to Drive Aggressive Growth Strategy, page-3

A few key points to takeaway, bold and underlined


Telecommunications pioneer Norwood Systems Ltd (“Norwood” or “the Company”) (ASX:NOR) is pleased to confirm an ambitious revised growth strategy, agreed by the Board, for the remainder of 2015. The objectives cover World Phone growth targets for the retail market, further CORONA corporate clients and additional strategic partnerships designed to enhance revenue from Norwood’s growing user platform.

Key elements of the growth strategy are:
• Committing to an ambitious growth strategy for the consumer market, with multiple initiatives targeted for World Phone before year-end:
o Increase in customer acquisition spend to aggressively drive growth
o Delivery of World Phone for the Android platform
o Localisation of World Phone in more than 25 languages, increasing market penetration
o Delivery of Free App-to-App Calling feature, increasing end-user engagement
o Expansion of digital marketing through additional channels, increasing market coverage.
• Undertaking multiple strategic partnership discussions to provide additional revenue streams from the
consumer focused World Phone and corporate CORONA platforms.
• Finalising several top-level management appointments to strengthen Norwood’s corporate and
consumer go-to-market teams.