You are the 1 percenter of holders not the majority apart from a...

You are the 1 percenter of holders not the majority apart from a couple of majors who recently bought well. Will they have confidence to hold or run afterward ? How long will it depress price as they exit. Hard to exit unless management come out with good numbers is teh way I see it and that is teh risk

Depends on cash flow and if it is positive and costs.

If neither problem are fixed you own a asset being white anted by costs and ultimately share price it can only go down

If they can't make $ out of it then it is less attractive as IP unless another company wants it and can back it into their existing distribution and manufacturing network and lower marginal cost or production and distribution and hopefully put savings towards promotion . Won't be a big premium to current holders and management are well set if they close up chocolate shop IMO and beware any other thing they would want to back into shell to use cash.

As much as I am critical of past and current management I would still like to see the product reach where it should be in marketplace. They need to take advantage of the digital asset that they have with the enviro tag and get on with it . Just how many $ have their partnerships come in with? Just who are they using to promote it? Seriously they could have had 5 goes at failed promotions in past X years and shareholders would be none the worse as the biggest drain has been management costs . They could have given away product and shareholders would be line ball to some extent. It is a hit and miss business and they have a partial hit and not run with it and applied resources even though they paid for em and had cash to put in more IMO..