#1 fits nicely with RAPs model too, seeing as the costs for...

#1 fits nicely with RAPs model too, seeing as the costs for providing the service are virtually non-existent (after cost of achieving the sale and any support/initial integration work that needs to be provided, and if there needs to be any marketing). Even though we're looking for that $5-10 price range, we don't necessarily have to. Of course this works against us when other competitors enter the market (as it's just a race to the bottom at that point, and the bottom is very low with AI tech like this) but while we still have first mover advantage it's a great advantage to have.