Some context on that plan. Ever since it was made, its always...

Some context on that plan. Ever since it was made, its always been an aspirational target, not a strategic one. I have verified that over the past few years numerous times with management and they have always said the same thing.

Other than that, the share price movement is mere noise. I don't care if it goes to $2 or $0.10, it means little to nothing to me, and I hope they continue to avoid settting targets based on any sort of shareholder return. Rather they should slightly skew their proposed hurdles to better business metrics. Market share is based on revenue, and it's easy enough to get to 10% tomorrow if they wanted to buy ultra low quality firms doing little or no profits. What you need is per share profitability over a suitable time frame along with capital efficiency (we don't want them diluting too much or utilising excessive debt etc.)