Are you referring to the dragon babies? I'm not Chinese but even I know!
BTW if that's what you were referring to, this would not have even had a revenue impact yet as Stage 3 (12+ months) is the most popular product.
However, for a company like BUB with such a small existing footprint in China, the overall state of the market is not massively relevant in my view. It is just a matter of making in-roads within a particular niche in which they have an advantage.
The name of the game for them right now should be re-establishing their visibility and brand as an Australian goat milk formula. The category is still growing even if the market is not. Then, growing market share within a growing category is a further multiplier. But it does come with a marketing cost. My argument is the return on marketing investment is far better when spent in China than it is in the USA. And for a company in their financial position, they kind of do need to choose which to emphasise more.
BUB Price at posting:
13.0¢ Sentiment: Hold Disclosure: Not Held
A personalised tool to help users track selected stocks. Delivering real-time notifications on price updates, announcements, and performance stats on each to help make informed investment decisions.
(20min delay)